There are many techniques to improve inward linking. Many of these have enjoyed success with Search Engines. The most proven technique for inward linking is through Ebooks. You can offer interesting and educative Ebooks for free to other websites and they could install them on their sites. The Ebook you create would have a link to your website. This will allow a spider to crawl through that link and visit you website. For example, a footer on every alternate page can have a link to your website that would increase the probability of your website being listed with a crawler based Search Engine.
Other techniques include posting newsletters, white papers, news stories and press releases to other websites, particularly industry specific and general portals. The newsletters and press releases would contain a link pointing to your website, thus, increase its visibility to crawlers.
Affiliate programs also help in improving inward linking. In affiliate schemes, you provide incentives (usually a commission on the sale of your product or service) for other websites to become affiliates (i.e. carriers). These affiliates then generate you direct traffic; the added bonus comes in the form of those inward links to your site. Affiliate Programs create powerful alliances between your web site and your various “affiliate” web sites. Providing affiliate links to your website would improve your website’s search engine ranking. It makes your website more visible to crawlers.
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